TakeEasy

每日一广——Surprisingly crispy

turning/2009.08.05/11:09

品客薯片的最新广告，强调令人吃惊的松脆口感（Surprisingly crispy）。将“脆”的符号巧妙地附加在蔬菜上，在表现脆的同时又传达了薯片的口味。

Advertising Agency: Grey Hong Kong / Grey Singapore
Executive Creative Directors: Keith Ho, Koh Hwee Peng
Creative Directors: Keith Ho, Brian Ma, Alfred Wong, Koh Hwee Peng
Art Directors: Koh Hwee Peng, Brian Ma, Leo Yeung
Copywriters: Alfred Wong, Tony Chan