TakeEasy

丰田汽车——绽放的太阳能之花

turning/2009.08.13/10:44

图为Toyota Prius（丰田普锐斯）在城市街道放置的18英尺高的花朵雕塑。花朵自身带有太阳能发电板，可供人们休息、给数码产品充电、聊天、扯蛋、钓MM…….

创意很好，充分传达了丰田一贯秉承的环保精神。只是这活动真的执行了吗？图片应该是PS的吧。

PS：碰上下雨天这花会不会漏电？

Advertising Agency: Saatchi & Saatchi, Los Angeles, USA
ACD/Art Director: Kelly Kliebe
Art Director: Nick Luckett
Art Producer: Kristina Hicks
Copywriter: Shannon Wilch
Creative Director: Andrew Christou
Director of Integrated Production/Multimedia: Tanya LeSieur
Executive Creative Director: Mike McKay
Integrated Design Creative Director: Ryan Jacobs
Print Producer: Gloria Olegario
Producer: Britta Couris