Archive for the 互动广告 Category

药不能停 – toyota的wakudoki

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Toyota终于也紧随其他日本品牌的脚本,进入了药不能停的自嗨状态。他们在亚洲八个国家启动了一场硕大的网络战役,邀请网友学跳wakudoki舞。wakudoki是日本翻译,意为紧张又兴奋的心跳。专门请来日本机械舞组合World

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Order(须藤元气)拍摄广告片,叫网友如何跳出最纯正的wakudoki。去看了下他们的活动网站,参与的人还真不少,各色舞蹈实在太好玩了。当然,奖品也功不可没,每个国家的第一名将得到去日本旅游的机会。

以下是wakudoki的广告宣传片,看完整个人都愉悦了。

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一级棒的杂志给一级棒的粉丝

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怎样把杂志送到真正的受众受众,billboard杂志用digital的手法解决了。他们在杂志摊设立了一台机器,将手机和机器相连,机器就可以浏览你手机里的音乐,如果你也是pop music的铁杆粉丝,就会免费赠送你一本杂志。而且还帮忙筛选出了高级粉丝,andoria级的屌丝粉就自动回避吧。

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smart 你可以停在任何地方

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很佩服smart,多年来坚持同一个策略。这次,他们也面临同样的任务,向城市中的消费者告知smart可以在任何地方停放的卖点。在预算很少的情况下,他们选择了邮箱。设计了一个特殊的纸质邮件,邮件打开时就是一个立体的smart,充分体现了park anywhere的精神。

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黑胶带的digital逆袭

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你什么时候会用到胶带,老外们说,缝补衣服、固定汽车零件、修补卫星什么的都可以用到嘛。人家还发现,如果你的iphone不幸摔碎了屏,还可以用胶带粘贴下,而且iphone会自动识别,把胶带遮挡的内容平移到其他地方。强烈怀疑胶带的这项技能,不会是愚人节的恶搞视频吧。以下视频

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色彩绚丽的欧宝

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对于新科技的应用,汽车总是走在前沿。这不,欧宝汽车也不甘寂寞玩了一把炫彩。在国外某街头,他们放置了一辆可以变化各种荧光色彩的汽车,引来了众多不明真相的群众围观。虽然没有当年奥迪隐形汽车来的惊艳,但年轻时尚感也能表达得彻彻底底,不愧是则成功的病毒。以下视频

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纹身师招聘广告

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想得到这份纹身师的工作吗?先亮出你的真本事来。把报纸上的二维码仔细的描绘出来,你就可以看到详细的招聘信息了。酷毙了的idea!二维码的东西越来越多,可这种非常难得到的, 才越发吸引人们的参与。相信好些顾客也都慕名而去了。

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新媒体——条形码阅读器广告

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英国航空公司开始拿条形码阅读器做广告了,他们在书店设置了这台机器,如果有人拿旅游相关的书籍扫过,那显示的不是价格,而是飞往此地的机票费用。只需这么点儿钱,为何不亲自前往?虽然显示的文字很简单,但有没有心底触动了一下下?以下视频

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三星手机新玩法——液体像素

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三星galaxy手机来势凶凶,广告做的也越来越有范儿。这次他终于大胆的说出自己的创新精神,请来一组好玩的年轻人,制作了一个液体像素。其实原理蛮简单的,但执行出来的效果确实令人一惊。以下视频

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APP应用——当XX来临的时候

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猛然发现现在越来越离不开手机了,他不光掌控着你的娱乐、交际、各种回忆,连吃喝拉撒这种生理需求也开始涉足了。为了解决写字楼“人多坑少”的现实问题,有人就开发了一款名为peeloo的APP,可以使人们时时掌控厕所动态。看起来很牛逼,不知最终使用体验如何,有需求的童鞋不妨一试。以下视频

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Febelfin:读心大师的秘密

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某日,比利时街头,某读心大师支起帐篷,免费为行人看手相占卜运势。大师的无所不知,深深震撼了所有人。但当篷布落下,神秘的真相被揭开——原来隐藏着一群蒙面军师,正在奋力搜索这些人的Facebook等资料,读心大师所读出的每一则信息竟然都是来自网络。

比利时金融机构Febelfin用这样的方式给网民们好好上了一课——网络猛于虎,上网需谨慎。

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